Making a constant stream of recent, high-quality content material may be overwhelming for a monetary advisor. Whereas publishing content material repeatedly is nice for search engine marketing and publicity, it may be time-consuming and difficult for an advisor who prefers to work with figures somewhat than phrases.
The important thing to sustainable content material creation is repurposing content material. It entails adapting your unique materials’s perspective and method to the platform and context the place it would seem. You should current a brand new method of issues whereas preserving the spirit of the unique content material intact.
By repurposing content material to match the actual necessities of each platform, you enhance your probabilities of producing extra site visitors and elevating model consciousness. This put up will present you 5 methods to repurpose content material as a monetary advisor.
1. Make Infographics
An infographic is a superb method to visually summarizing data and conveying knowledge, making it extra partaking and interesting. Once you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.
Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, you could make infographics concerning the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.
You may begin by trying via your materials and analyzing it to see what you’ll be able to extract from it. You should use statements, information, or statistics so as to add extra influence to the message.
For instance, you could emphasize steps or takeaways out of your unique weblog article and switch them into an infographic. This is an instance of an infographic derived from a weblog article.
You might also need to think about your KPIs, comparable to site visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to growing your web site’s area authority and bettering its search rating.
Additionally, choose a template that enhances your group’s normal theme, type, and construction to take care of consistency. You should use on-line instruments like Piktochart, Infogram, or Venngage that can assist you create skilled infographics. It’s also possible to share this infographic on social media platforms, comparable to LinkedIn.
2. Create Webinars
Webinars are an efficient technique to work together with prospects and prospects extra actively. You possibly can customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you chatting with them in real-time. Webinars regularly comprise dwell chat rooms the place attendees might categorical direct questions.
You possibly can repurpose nearly any content material like your weblog article or report right into a webinar session and ship it to a dwell viewers. Having the attendee register in your upcoming webinar lets you accumulate leads and construct an e mail checklist with verified e mail addresses earlier than something goes dwell on-line.
Earlier than repurposing content material, you have to determine on the webinar format you’ll use for that piece of content material. You could host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a particular subject that your webinar will tackle so you’ll be able to create a targeted presentation.
To create a fascinating webinar, you have to create a compelling and entertaining script. Together with examples to show in your script factors makes your target market extra engaged and . It’s also possible to reference knowledge and statistics, however be certain the tone is suitable in your meant viewers.
3. Pull Content material For Social Media Posts
You do not have to be always promotional on social media channels; actually, an excessive amount of promotional content material can hurt what you are promoting. Individuals need to see social content material that’s each instructional and provoking, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for buddies, LinkedIn is principally for enterprise, Instagram is often for inspiration, and so forth.
The variations between social networks imply you could repurpose your content material for every of them. Fb is an effective platform for producing leads via textual content content material and CTAs, whereas LinkedIn is right for reaching enterprise house owners and decision-makers. Then again, you should use Instagram for infographics and TikTok for brief movies that designate your companies.
Right here is an instance of social content material from a monetary advisor on LinkedIn:
Memes are an alternative choice for social media channels because of their reputation. It’s simpler to make your individual which might be related to your target market. You should, nonetheless, watch out and solely use memes which might be in line with the voice and persona of your model. Additionally, you have to make sure that your pictures and movies are clear and related to all of your social media channels.
You might also use Twitter for professionals to advertise your repurposed content material, alongside together with your services and products and important data like firm hours and placement.
Keep in mind to at all times test in together with your compliance officer when sharing on social media, if required.
4. Write Blogs
Running a blog is a superb advertising and marketing technique to place your self as an professional in your area. It’s also an environment friendly technique for attracting site visitors to your web site and educating folks about subjects you each care about. Blogs are available quite a lot of styles and sizes. It may be a how-to, an inventory, information, an interview, a evaluate, or the rest. It’s also possible to publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.
As an alternative of simply gathering content material to make a weblog put up, think about repurposing numerous kinds into weblog articles. Start by repurposing your entire visuals, comparable to movies, podcasts, webinars, infographics, and case research, into weblog posts. You might also analyze and talk about statistics and analysis in weblog postings.
It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, be certain it’s conversational, optimized for search engine marketing, and stuffed with actionable insights.
5. Make Movies
Movies are usually extra partaking than conventional types of content material, making them the preferred technique to share materials. Nevertheless, creating movies is dear and time-consuming, stopping smaller monetary service companies from utilizing them. Nonetheless, when you have current movies, you’ll be able to repurpose them in your social media channels.
For instance, you’ll be able to take snippets out of your webinars and put up them one after the other on social media. This tactic is efficient should you show totally different companies or have a featured speaker. You might also ask your prospects to share video testimonials you could put up in your social media or dwelling web page.
It’s also possible to make educational-style movies by overlaying textual content on prime of inventory images. All you need to do is take the important thing factors out of your weblog content material, statistics, case research, and different sources and use a video template to make a brief video.
Alternatively, you could repurpose outdated content material into an animated video, like the instance under.
Once you repurpose content material, you’ll be able to make sure that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and e mail advertising and marketing might all work collectively to advertise your organization from each bit of repurposed content material.
You possibly can repurpose an unique content material piece in a number of methods. The extra alternate options that you just present to your viewers for consuming your content material, the extra possible they’re to be pushed to your organization and in the end to your goal. So undergo your knowledge, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and current purchasers.
Daryl Bush is the Enterprise Improvement Supervisor at Authority Builders. The corporate helps companies purchase extra prospects via improved on-line search rankings. He has in depth data of search engine marketing and enterprise growth.